A packaging design project for 0832 Amaro, developed for an external client of Distilleria.
The concept revolves around the dialogue between tradition and modernity, an approach that reflects the essence of the product itself: a contemporary reinterpretation of the classic amaro, bringing a modern taste and perspective to a traditional Italian spirit while preserving its cultural roots.
This philosophy takes shape through the contrast between a bold, minimalist logo and packaging inspired by Lecce’s Baroque heritage, reimagined through a contemporary visual language that balances ornamentation with simplicity.
The visual concept draws inspiration from the rose window of the Basilica of Santa Croce in Lecce, an emblem of the region’s artistic and architectural heritage. The name 0832 derives from Lecce’s telephone area code, reinforcing the product’s connection to its origins.
The result is a visual identity in which design and product share the same philosophy: reinterpreting tradition through a contemporary lens, striking a balance between heritage, character and innovation.
