Cromika is a decorative paint brand conceived to disrupt a traditional market by speaking directly to the next generation, transforming color into a medium of personal self-expression. The project encompassed the development of a dynamic, playful logo paired with a bold, contemporary packaging system designed to command shelf appeal. I translated the brand’s visual universe across unconventional print collaterals—including editorial catalogs, flyers, and square business cards—alongside bespoke branded merchandise tailored for community building. For the launch and activation, I directed social-first content creation across Instagram and TikTok, as well as the spatial design for an experiential trade show booth. The result is a fresh, highly recognizable brand identity that reframes home redecorating into an accessible, engaging, and creative experience for a younger demographic.
